A business expanding into the UAE, or already trading here, sooner or later reaches the same page: the website is in English, the target customer often reads Arabic, and “just translate it” turns out to be more than a word swap. This is business translation work in its own right, and it behaves differently from translating a single personal document. A website is not one file - it is a set of pages, product entries and recurring phrases that all need to read the same way, this month and the next time the site is updated.
This article covers the corporate translation side of the job: what to prepare, how wording stays consistent across pages, where technical or product content needs separate handling, and where a tight launch date fits. Arkan’s corporate translation service handles the recurring workflow; a single short page can also be checked through Arkan Go if it is eligible for the fast track.
Translation Is Not the Same as a Full Website Rebuild
It helps to separate two jobs that often get bundled into one request. The first is translation: turning the page copy, product descriptions, and marketing lines into accurate, natural-reading Arabic (or another target language) that keeps the brand’s tone. The second is everything a right-to-left language changes about a page: mirroring the navigation, adjusting the layout so it reads right to left, and fitting the new text into the site’s templates without breaking the design.
Arkan handles the first job - the copy. Adapting the page layout for right-to-left reading, mirroring the navigation, and wiring the translated text into the website or CMS stays with your design or development team, or the agency that built the site. Being clear about this split before work starts avoids the awkward result of accurate Arabic text dropped into a layout that was never adjusted for it.
What to Send for a Website or Marketing Translation Request
A translation request moves faster when the content is easy to read outside its original page:
- The actual copy. An export from the CMS, a shared document, or a spreadsheet of strings works better than asking someone to translate live off the site.
- Existing brand terminology. Product names, taglines, and any terms the business already has an approved Arabic version for, so they are reused rather than reinvented.
- Priority pages. If the whole site is not ready at once, say which pages matter most - usually the homepage, top product or service pages, and anything tied to a launch or campaign.
- Context for short strings. A button label, a menu item, or a headline can read differently depending on where it sits on the page; a screenshot next to the text avoids guesswork.
Keeping Terminology Consistent Across Pages and Future Updates
A single page is easy to keep consistent. A website with dozens of product entries, several service pages, and a blog is a different problem: the same term needs to read the same way on the homepage, a product page, and the footer, and it still needs to match six months from now when three new pages are added. This is exactly the recurring-workflow problem corporate translation is built around - an agreed terminology list and tone approach, set once with the content owner, then applied to the current batch and every later update. The technical document translation guide covers the same consistency discipline for manuals and specifications, and the company document translation guide covers it for a business’s internal and operational records rather than public-facing pages.
Technical and Product Content Needs Its Own Care
A website is rarely only marketing copy. Product specifications, technical datasheets, safety information, or how-to content embedded in a page carry units, defined terms, and precision requirements that a tone-first marketing translation is not built to protect. Where a site includes this kind of content, it helps to label it separately from the marketing pages so it can go through technical translation, which is built around controlled terminology, consistent units, and revision tracking, rather than being translated with the same approach as a headline or a call to action.
When the Launch Date Is Tight
A product launch, a campaign, or a market-entry date does not always leave room for a long lead time. For a short, clean page or a small batch of product entries in a supported language pair, Arkan Go is the online route to check eligibility and an achievable delivery time. For a specific deadline that needs a closer look before it is confirmed, the urgent translation feasibility check reviews the file, language pair, intended use, and exact time available before agreeing a schedule. A large, multi-page site relaunch is usually a better fit for the standard corporate translation workflow, since keeping terminology consistent across many pages takes more coordination than a single fast file allows.
Planning a website or marketing translation project? Share the page copy or export, the target language, any existing terminology, and which pages matter first. Start with corporate translation for a multi-page or recurring project, or check a short page’s eligibility through Arkan Go.
Frequently Asked Questions
Does Arkan translate website and marketing content, or only standalone documents?
Both. Corporate translation covers recurring business content - website copy, product pages, brochures and marketing material - alongside one-off files. The workflow agrees languages, terminology, formats and volume with the content owner before the first release, so later pages read the same way as the first batch.
Does Arkan handle the Arabic layout or right-to-left design of the website?
No. Arkan supplies the translated copy in the agreed format. Adapting the page layout for right-to-left reading, mirroring the navigation, and wiring the translated text into the website or CMS stays with your design or development team.
What should we send for a website or marketing translation request?
The clearest starting point is the actual page copy, exported from the CMS or as a document, plus the target language, any existing glossary or brand terminology, and which pages matter most if not everything is ready at once. Screenshots help whenever a phrase depends on where it sits on the page.
How is terminology kept consistent across many pages?
For recurring or multi-page work, the corporate translation workflow agrees a terminology list and tone approach with the content owner before translation starts, then applies it across the current batch and later updates, so product names, taglines and recurring phrases read the same way everywhere.
Can product specifications or technical pages be translated alongside marketing copy?
Yes, though they are usually handled separately because they carry different terminology and precision needs. A technical page with specifications, units or safety information benefits from controlled technical translation, while marketing copy prioritises tone. Sending both, clearly labelled, lets each get the right treatment.
Can website translation be done quickly for a launch date?
Short, clean pages in a supported language pair may be eligible for a fast turnaround; the file, language pair, intended use and exact deadline are checked first through Arkan Go or the urgent translation feasibility check. A larger, multi-page project generally needs the standard corporate translation workflow to keep terminology consistent across every page.
Next Steps
Start by listing the pages or product entries that matter most and pulling the copy out of the CMS into a document or export. For a multi-page or recurring project, share the languages, formats, volume and release calendar through corporate translation or the enterprise language-services route. For a single short page against a launch date, check eligibility through Arkan Go or the urgent translation feasibility check.
If the site also carries product specifications, datasheets or safety information, label that content separately and route it through technical translation; the technical document translation guide and the company document translation guide cover the same consistency discipline for other business content.